A typographic overlay was created to fusion the letters B and S playing with the bold and structured forms, colors and lines.
I created a dynamic, contemporary color palette strengths the tend to be at the forefront of technical advances. The typography system is a modern sans serif typeface with a technical bold character. Without being intrusive, the font shows a clear aesthetic and functionality. Its variations are flexible to implement on different touchpoints.
I created a mini brand book providing information on the key design elements that should be included on the stationery items, such as the logo, typography, color palette, and any other relevant brand assets. all elements are also scalable for the future, with a forward-looking focus on different channels.