01
The project.
Uptempo is the combination of BrandMaker, Allocadia, and
Hive9—driven by a bold vision to help marketers lead with confidence and love their jobs. After the fusion, Uptempo needed a fresh corporate identity to represent their evolving brand and values. With the identity created by a well-known design agency, we have continued to develop a timeless design system in-house, covering all aspects of scalable web design, editorial and marketing assets.
COMPANY
Uptempo (formerly BrandMaker)
INDUSTRY
B2B | Software | Marketing tech
MY ROLE
Visual / UX designer on the marketing team
KEY STAKEHOLDERS
CMO, Account Managers, Product Marketing, HR, Product Owners, Sales
Email templates.
02
Digital experience.
One of the first milestones was to redesign some web pages used by BrandMaker keeping the dynamic structure and content from the old website but adapted to the new visual guidelines, keeping and improving the current conversion rates.
Customer advocacy landingpage.
Case studies page.
03
Brand integration.
We orchestrated a visual system, blending modernity and timelessness for a scalable and dynamic brand presence able to be integrated in other marketing assets
